Following a strategic process of diversification of its activities and an aggressive marketing strategy, and following a strategy of proximity with its customers, Dhayaati plans to spread progressively in all Tunisian governorates. Our outlets are located in a strategic location, one of the busiest and most populated streets in all cities to ensure maximum proximity to our clientele. We have acquired expertise that is good enough to create strategic business units, from interior design to the finishing of the Dhayaati exterior façade. Our outlets detail a wide range of Dhayaati family products (Chicken, Turkey, Frozen Foods, Marinated and Delicatessen) including a diverse range of related byproducts. We are proud to be number one nationally in terms of uncompromising quality. This is the main reason for our success and perseverance in a market as volatile as that of Tunisia, despite the enormous challenges facing the poultry sector. We are aware that there are several other competitors throughout the country. All of these competitors are key players in the market and complement the poultry scene and value chain.
Nous sommes fiers d’être numéro un à l’échelle nationale en termes de qualité sans compromis. Ce qui est la principale raison de notre succès et de notre persévérance dans un marché aussi volatile que celui de la Tunisie.
