dhayaati

About Dhayaati

MOKNINE POULTRY MEAT PRODUCTION COMPANY : SOPROVAM

  • Commercial Name: DHAYAATI
  • Headquarters: Slaughterhouse and Cold Storage: Km 4 Road Menzel Farsi 5050 Moknine
  • Managing Director: MR JAMEL CHAHDOURA
  • Legal Form: L.L.C
  • SOMEVOS: L.L.C
  • SOSEPA: L.L.C
  • SOTRAV: S.A

Main Activity

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Fowl Breeding

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Meat Processing

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Slaughtering, Production and marketing of meat

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Seasoning and Restaurants

Slaughterhouse Production Capacity

  • Slaughter: 5000 chickens / hour or 2000 turkeys / hour
  • Deli unit: 3 tons per day
  • Storage at -20 c °: 2000 tons
  • Storage from 0 to 4 c ° / 500 tons
  • Freezing: 15 tons / cycle

Our History

Since its creation in 1998, “Dhayaati” has been working in the field of poultry breeding and slaughtering as well as the processing and marketing of poultry meat in Tunisia. And thanks to the quality of its products and its ultra modern slaughterhouse, it quickly gained a very respectable position in the national market.

Gradually, and following customer demand and changing consumption, habits towards ready-to-pick products, the line of products and services has been diversified by adding a range of processed products, namely deli products and frozen products based on the know-how of our motivated team who knows all the specificities of the field.

In addition, we have developed our distribution network by multiplying our distribution stores and points of sales in almost all the governorates of the country, as well as our fleet of utilities equipped with the latest packaging technologies, to ensure a speed of delivery and a capacity to meet all the requirements.

1993

Creation of SOCOPAM, a company specializing in the marketing and distribution of white meats and sausages.

1999

After an experience in the breeding and marketing of white meat, the company has put the train back on track. It grew up and had its own slaughterhouse. The new name becomes ‘SOPROVAM’: Moknine poultry meat production Company.

2000

It was in 2000 that the company started to exploit its new trading name “DHAYAATI”

2001

The opening of the new deli unit, a diverse and comprehensive range of chicken and turkey added a real variety at the time of meals.

2007

The new headquarters is done in style; while the chain of slaughter is rebuilt. The company has a state-of-the-art slaughterhouse and strengthens its honorable position on the market.

2008

The SOPROVAM group decides to inaugurate the new fridge stores equipped with very modern cold rooms and a very sophisticated packaging unit.

2011

The creation of the new company ‘SOMEVOS’ of DHAYAATI group: the modern society of poultry breeding of the sahel. A new turkey rearing station with a capacity of 70000 turkeys / band has been established at Ksour Essef in Mahdia governorate. The group now has several breeding stations located on the east coast of TUNISIA.

2012

Drawing on the many years of experience in the sector; SOPROVAM decides to diversify by creating a new range of breaded and frozen products. And as the years go by; packaging and recipes continue to change to add fun to the meal.

2015

Continuation of the policy of strengthening the breeding activity of chickens and turkeys, by the inauguration of a mega-project of breeding stations highly equipped by new technologies.

2016

Creation of the company ‘SOSEPA’. A company specialized in seasoning the packaging of agricultural products.

SOSEPA company then created its own restaurant chain called “Le Pané”

2019

Creation of the company SOTRAV.

Given the development of the group’s capacities in terms of production and processing of poultry meat, the General Management, in consultation with all the stakeholders, decided to create An Anonymous Company to outsource the Deli section and make it a standalone industry.

Philosophy

  • Invest in new technologies to have a product of clean quality for consumption and profitable with minimal cost.
  • maintain our qualified staff,
  • Participate in the economic development of the country,
  • Atteindre nos objectifs prévisionnels.
  • Follow the best practices of the Poultry Sector
  • Establish a culture of organization and teamwork

Our Strategy

Vision

  • Dhayaati in every Tunisian home
  • Become pioneer in poultry production
  • Have a diverse group of companies

Mission

The production and processing of poultry meat and the marketing of finished products in accordance with international standards.

Strategic targets

  • Differentiate in terms of superior quality compared to all our competitors
  • Be present through our points of sale in each governorate
  • Increase our market share
  • Spread in the external market
  • Fight against illegal poultry slaughter
  • Be on the lookout for any technological innovation
  • Invest in human capital, promote performance and skills, and ensure staff satisfaction
  • Consolidate the social responsibility of the company

Values

  • Transparency
  • Integrity
  • Loyalty
  • Teamwork
  • Social responsibility

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